Muddy Matcha
project overview
muddy matcha brings functional wellness into daily ritual. i directed the brand identity, packaging architecture, and e-commerce storefront, pairing an elevated organic aesthetic with high-impact cpg shelf presence. using ai-directed lifestyle production, the brand launched with a full visual universe before physical inventory ever touched a warehouse.
project type
cpg packaging, brand identity & e-commerce
year
2025
my role
Brand Designer
client
Muddy Matcha
