Pursuit Performance
project overview
pursuit performance needed a modern digital home and elevated brand presence to match its elite facility. i directed a comprehensive web rebuild and visual identity refresh, engineering an intuitive cms architecture, custom apparel lines, and a dark, performance-driven aesthetic built to turn local athletes into long-term members.
project type
brand identity, web design, apparel
year
2026
my role
Brand & Apparel Designer
client
Pursuit
